Here is a blog post about where to buy the DJI Osmo 360 in the US.
DJI Won’t Sell You an Osmo 360 in the US — But These Retailers Will
You’ve seen the incredible, reality-bending footage. The seamless panoramic shots, the “tiny planet” effects, and the immersive videos that drop you right into the middle of the action. You’re ready to jump into the world of 360-degree content creation, and you’ve set your sights on a DJI Osmo 360. There’s just one problem: you head over to the official DJI US website, and it’s nowhere to be found.
It’s a strange situation for would-be creators in the United States. While DJI is a dominant force in the drone and gimbal market, they’ve made the curious decision not to offer their 360-degree camera directly to US customers. But don’t put your creative ambitions on hold just yet. While DJI might not sell it to you, the global marketplace has you covered. Here’s the breakdown of why this is happening and, more importantly, where you can still get your hands on one.
Why the Cold Shoulder from DJI?
First, let’s address the elephant in the room. Why would DJI, a company with a massive presence in the US, skip selling one of its innovative products here? While DJI hasn’t issued a formal, detailed statement, the reasoning likely boils down to a few key business strategies:
- Market Focus: The 360-camera market is incredibly competitive, dominated by brands like Insta360 and Ricoh. DJI may have decided to focus its US marketing and sales efforts on its core products where it has a clearer market-leading position, such as drones (like the Mavic series) and gimbals (the RS and Osmo Mobile series).
- Product Line Consolidation: Companies often streamline their product offerings in certain regions to simplify logistics, support, and marketing. The Osmo 360 might have been deemed a niche product for the US market compared to its other heavy hitters.
- Strategic Decisions: It could simply be a strategic move to test other markets first or avoid direct, head-to-head competition on a smaller product line in a region where competitors are already deeply entrenched.
Whatever the reason, the result is the same: you can’t just click “add to cart” on the DJI US store. But fear not, here’s where you can go.
Your Go-To Retailers for the DJI Osmo 360 in the US
Thankfully, a handful of reputable, well-known electronics and camera retailers have stepped in to fill the void. These stores import the device, making it available to US buyers.
- B&H Photo Video: A titan in the world of photo and video gear, New York-based B&H is often one of the first places professionals and hobbyists look. They are known for their vast inventory and reliable customer service. B&H frequently carries international versions of products not officially sold in the US. Keep an eye on their listings for the Osmo 360, as stock can fluctuate.
- Adorama: Another New York institution, Adorama is a direct competitor to B&H and a highly trusted name in the industry. Like B&H, they often stock hard-to-find camera equipment and are a great place to check for the Osmo 360. Their customer service and knowledgeable staff are significant assets.
- Amazon (with a caveat): The world’s largest online marketplace is a potential source, but you need to be a savvy shopper. You will likely be buying from a third-party seller, not Amazon directly. Crucially, check the seller’s ratings and reviews. Look for sellers who specialize in electronics and have a long history of positive feedback. Pay close attention to the product description to see if it’s an “International Version” and understand the implications for warranty.
- eBay: Similar to Amazon, eBay requires careful vetting of the seller. However, you can often find both new and used Osmo 360 cameras from sellers around the world. Look for “Top Rated Sellers” and read the full description to understand the condition of the item and the seller’s shipping and return policies.
What to Consider Before You Buy from a Third Party
Purchasing a product not officially distributed in your country comes with a few things to keep in mind:
- Warranty: This is the most important factor. Since the DJI Osmo 360 isn’t sold officially in the US, it will likely not come with a US manufacturer’s warranty. This means if something goes wrong, you may need to ship it internationally for service, or rely on the retailer’s own warranty (if they offer one). B&H and Adorama are generally very clear about the warranty status of the products they sell.
- Power Adapter: The device may ship with a power adapter designed for another region. This is usually a minor issue, as you can often use a simple plug adapter or a standard USB-C charger you already own.
- Return Policy: Double-check the retailer’s return policy. Ensure you have a reasonable window to return the product if it’s defective or not what you expected.
- Firmware and Apps: The DJI Mimo app, which controls the camera, is available worldwide, so you shouldn’t have any software compatibility issues. Firmware updates are also typically released globally.
While it’s an extra hoop to jump through, buying a DJI Osmo 360 in the US is far from impossible. By turning to trusted retailers like B&H, Adorama, or carefully vetted online sellers, you can get this powerful creative tool in your hands and start shooting stunning 360-degree content. Happy creating!